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SEO Specialist

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Posted on:
April 26, 2022
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Job Description

The SEO specialist will be responsible for being the expert in search engine optimization for Carrot’s marketing efforts and member sites.

YOU: An SEO expert that gets excited about research, analysis, strategy!

US: Rural. Fully Remote. Bootstrapped. SaaS. Profitable. 3x Inc. 5000 list. Carrot.com.

Carrot is a fast-growing SaaS company that helps real estate investors and high-performing real estate agents cut through the clutter online to grow leads and revenue with our lead generation and content marketing tools. That’s what we do… that’s what we challenge ourselves to be the best in the world at. But our “why” is what truly excites us every single day we show up to work.

One of the most important things to know about Carrot is that we live & breathe our core values. That might sound cliché, but we mean it. Our values are what unite us and reinforce the fact that we’re more concerned about how we’re serving our team members & our customers, not our bottom line.

Our Vision

Our vision is to inspire and empower real estate professionals to gain true freedom and make a greater impact with their businesses.

7 years, 3 Inc. 5000 awards, 50+ full-time team members, ZERO funding, and 8,000+ customers and counting... we discovered that the simple idea AND "small niche market" were both bigger than we thought and we're eyeing our next challenge ahead to impact tens of thousands more small businesses in real estate and beyond.

That's where you come in. We want to be a feather in your cap. We want to help YOU have a huge win under your belt for this next phase of your career and to always say, "I'm a part of building something special".

Learn more about what we do @ Carrot.com →

More About The Role

The SEO specialist will be responsible for being the expert in search engine optimization for Carrot’s marketing efforts and member sites.

Their primary responsibility is to lead research and analysis to improve Carrot’s website ranking on major search engines and support ancillary marketing campaigns from an SEO perspective.

Working directly with Content Marketing Manager, this role will be very hands-on in content creation and ideation as well as optimization of past content.

This role requires a deep understanding of on-page and off-page SEO as well as technical SEO including but not limited to:

  • Clean URL structure
  • Structured data & schema markup
  • Backlinking strategy
  • Content SEO strategy
  • Duplicate and thin content
  • Optimizing meta title and descriptions, and more

Reporting directly into the Marketing team, they will have an intimate knowledge of the Carrot platform and its features. They will also work closely with the Support team to help identify SEO opportunities for Carrot member websites. Opportunity to be an educator and leader around the company.

Goals & Responsibilities

  • Own the SEO strategy for Carrot.com and our customer's sites.
  • Actively research and implement SEO strategies to improve search engine rankings.
  • Work with Product & Engineering to submit feature proposals to improve Carrot’s SEO.
  • Work with Content Marketing Manager to diagnose opportunities to push already published content into top search ranking and support research on new content opportunities.
  • Create SEO playbooks for content and technical SEO for Carrot marketing and member websites.
  • Monitor updates and news set by search engines to keep up with changes in the SEO landscape.
  • Optimize copy and landing pages for search engines.
  • Continually check search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvement.
  • Optimizing copy and landing pages for search engine optimization.
  • Develop outreach and link building strategy.
  • Track, report and analyze website analytics.


  • 2-5 years of experience successfully developing and executing SEO strategy.
  • Proven record of successful SEO strategy and execution.
  • Strategic SEO thinker and ability to track, report, analyze website data.
  • Strong short form copywriter.
  • 3+ years working with keyword research and analytics software (e.g. SEMRush, GA, GSC).
  • 2+ years working with content management systems (e.g. WordPress).

This is our most recent team photo from our company-wide retreat in July 2021!

Working At Carrot

Our Members Come First 🏆
We love helping our members generate leads and close deals. Making an impact on their lives fires us up! We share customer success stories daily.

We Love Innovation 📈
We love being on the cutting edge of technology and performance. If it helps our members generate leads we want to test & deploy it.

Leave A Legacy ❤️
We take our brand VERY SERIOUSLY. You will see orange everything when you join Carrot. We are passionate about positively affecting our communities & we aim to empower our team to make an impact in their local communities as well.

We Love To Have Fun 🎉
Our culture is laid back and fun! We are a group of like-minded individuals all trying to achieve a common goal. It may sound cliché, but Carrot is one of those places that actually has a great company culture.

Fully Remote & Flexible 💻
We've gotten really good at remote life because we've been doing it since before it got cool. We have Carrot team members all across the USA and offer a fully remote work environment that's focused on a healthy work-life balance.

But don't take our word for it... Here's what our team members are saying about life at Carrot:
🥕 "Carrot is constantly trying to improve its culture, product, and communication. I love being a part of an organization that is always looking for better ways to serve our team and customers."
🥕 "Carrot isn't the norm when it comes to business. Carrot practices what it preaches and genuinely cares about people, both internal and external."
🥕 "Awesome team and coworkers, and a company that cares about its employees. Range of opportunities and challenges to tackle. Big enough to provide room for growth and being part of something significant, and small enough to feel like a family."
🥕 "It's a place where you can express your ideas and use your talents to help improve the company and the product. The leaders genuinely care. And what's really awesome is flexible schedules. That'll keep a person for sure."


We believe that a healthy team is a happy team, which is why we've put together a benefits package that emphasizes work-life balance and growth.
🏝 Vacation Time: 3 weeks of PTO plus 11 paid holidays each year (+ birthdays off!).
🏥 Health Insurance: We’ll cover 75% of the total cost (including dependents) for any of our health, dental, vision, & life insurance plans.
🌎 Fully Remote & Flexible: As long as you’re legally authorized to work in the U.S. and have a U.S. mailing address, we don’t care where you work from!
💰401(k): We automatically make a contribution of 3% of your salary once you’ve been at Carrot for 6 months.
💻 Home Office Setup: Snag a new computer on us (up to $1,500, renews every 3 years) and $250 each year to set up your home office.
😎 Personal Development Stipend: We’ll provide a dedicated budget for any course, training, or conference that will help you improve in your role.
💪🏼 Fitness Stipend: Let us foot the bill for your gym membership or home workout equipment (up to $60/month).
🤝 Yearly Charitable Contribution: Each year we’ll donate $500 in your name to a non-profit or charity that you’re passionate about.
📚 Free Books: Carrot will gladly buy you any book that will help you grow personally or professionally, all you have to do is ask!
👶🏼 Paid Parental Leave: Take up to 6 paid weeks off to enjoy your new little one!

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