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Senior Content Writer (B2B SaaS)

Company Location:
London
,
UK
Job Location:
Remote (UK)
Level:
Senior
Pay:
$
38353.80
(
Annually
)
Category:
Copywriting
Posted on:
December 3, 2021
Might be expired
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Job Description

Product Marketing Alliance is looking for a Senior Content Writer to join the team.

When it comes to product marketing PMA’s the biggest fish in the pond. We unite 1,000s of product marketers (40,000+ at the time of writing) around the world and each and every one of those members has a shared mission: to drive demand, adoption, and the overall success of their products, and awareness of the role.

From day one, PMA’s lived and breathed content - and we’ve no intention of stopping. From our reports to our podcasts to our articles to our eBooks to our interviews - and more, we add value to our community every day through words.

We’ve gone from 0-100. To continue on our current trajectory, we need an unbelievably talented, strategic-thinking wordsmith to join the team and take our content strategy from 100-200.

If you’re passionate about words, oozing with ideas, and love just getting stuck in, you may well be made for this role.

What’s You’ll Be Responsible For

  • Building and owning the content strategy and tying everything we do back to organizational objectives, community needs, and product marketing trends.
  • Executing on the blogs, reports, podcasts, socials, etc. included in said strategies.
  • Directly managing a junior copywriter and supporting their personal and professional growth.
  • Working closely with the community’s marketing, event, and social media teams to ensure we run as one, cohesive team and maximize each other’s output.
  • Understanding and translating technical topics into uber engaging and authoritative copy.
  • Reporting on and analyzing all our content-related data and using that data to put forward and drive decisions.
  • Leading projects from scratch with little supervision, and taking the initiative to problem solve.
  • Having a close handle on the competitive landscape and coming up with creative ideas and strategies to keep your community three steps ahead.
  • Connecting the dots between content and commercial.
  • Being hot on the pulse of content best practices - period. And being proactive in sharing and incorporating them into our own strategies.
  • Collaborating with design and having a keen eye for what aesthetically works alongside copy.

Skills You Won’t Survive Without

  • Impeccable attention to detail.
  • Proactivity. Whether it’s speaking to our community, putting forward new ideas, or forecasting trends, you’ll thrive in forward-thinking environments and you won’t be afraid to put yourself out there.
  • Effective time management and ability to manage internal and external dependencies.
  • Strong practical understanding of:
    • SEO
    • Email
    • Social media
  • Strong understanding of conversion best practices - what words and language entice people to buy? Where should CTAs be placed to encourage click-through? What type of copy encourages people to trust us?
  • Be able to work confidently and independently when needed.
  • Concise communication and an internal advocate for the importance of content.

Requirements

  • At least 3 years experience in a senior copywriting role
  • Experience managing at least one copywriter
  • SaaS and /or B2B previous experience is desirable

Location information

We have offices in London & Manchester, this role can be fully remote, office based in either location or hybrid.

Benefits

  • Salary: £29,000
  • Extra day off on your birthday
  • Flexible hours and early summer finishes
  • New tech gear: laptop, screen, mouse, keyboard. We got you covered
  • Company social events
  • A unique opportunity to join a fast-growth scale-up, unparalleled learning opportunities, with excellent opportunities for progression
  • 20 days holiday (excl. bank holidays)
  • Work from home opportunities
  • Sociable and supportive team (and an office dog)
  • Free coffee and tea, snacks fruit, and treats.
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