York is a leading international teaching and research university, and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term careers and personal success. Together, we can make things right for our communities, our planet and our future.
The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, VPS Communications & Marketing (the Unit) creates strategic, timely, targeted and engaging student-centric communications.
Under the direction of the Director, Strategic Communications, the Manager, Content Strategy is responsible for the development, management, implementation, evaluation and monitoring of the Division of Students' content strategy and unit-specific marketing and/or communication plans.
The Manager will use their experience with market segmentation to develop tailored SEO-optimized communications to generate heightened ROI and results. Core elements of the position are digital storytelling, cross-platform narrative, student-centred stories and strategic, integrated communications.
The Manager provides daily support to the content team, ensures that projects and plans are in line with Divisional strategic goals and objectives, resources are identified and allocated to execute plans, and initiatives are monitored for effectiveness and revised as necessary. To facilitate this, the Manager will have strong budgetary and financial literacy.
The Manager will work collaboratively with the Manager, Development & Operations and Manager, Digital Marketing & Special Projects to align student-facing communications across multiple platforms and channels. The Manager ensures the development, implementation and maintenance of effective marketing and communication processes and procedures. The Manager works with Faculties, campus partners and Communications & Public Affairs to co-ordinate content used throughout the student life cycle and ensure adherence to brand standards.
This position requires a student-focused professional who shares and lives the Division of Students' values: Respect, Excellence, Innovation, Collaboration, Accountability, Care and Inclusion. These values are demonstrated through a commitment to service excellence whereby the incumbent treats members of the community with care, values their time, strives for personal best and collaborates to improve service experiences for all.
To Be Considered for This Opportunity, You Will Bring the Following
Undergraduate degree or equivalent, preferably in English, Marketing or Communications or related area of study. Certificate or diploma in marketing, digital marketing or analytics is an asset. Master's Degree in related field an asset.
Three years (3) related experience developing content strategy and marketing plans, project management, content development and creation including photography and videography, analysis of results against performance, people management experience preferably in a unionized environment.
For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal (www.yorku.ca/jobs) and refer to posting 103447.
We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits/
The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive, and inclusive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.
We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long-term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.