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Email Conversion Copywriter

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Posted on:
July 19, 2022
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Job Description

Palo Alto Software is seeking an experienced Email Conversion Copywriter to join the Marketing team. Combining your passion for helping people succeed in business and your strengths in lead generation, conversion copywriting, and email strategy, you'll help grow LivePlan's audiences, leads, and subscriptions.

Palo Alto Software is seeking an experienced Email Conversion Copywriter to join our marketing team. Combining your passion for helping people succeed in business and your lead generation, conversion copywriting and email strategy strengths - you’ll help grow our LivePlan audiences, leads, and signups.

About our Company and Eugene, Oregon

We’re a friendly team of 70 diverse, world-class experts. Each team member demonstrates our company values while adding positive contributions to our culture. Please review all the information on our culture at this link before applying to find out if it's a place where you can thrive.

Please visit liveplan.com to learn how our business planning and tracking products and training help achieve our mission to help people succeed in business. We believe that when we help one small business owner grow their business, we’re helping an entire community.

Our agile and innovative team of independent thinkers and creative problem-solvers enjoy work-life integration and full, interesting lives. We believe in candor with kindness and work that matters. We are currently working remotely for our health and safety. When it's safe, we plan to spend some targeted days in the office together for brainstorming, collaborating across teams, and developing good working relationships with our teammates.

We'll maintain our flexibility of hours and locations to benefit from the best of both worlds. Work is a thing you do, not a place you go, and we understand that 9 to 5 may not be the hours you do your best work. That's ok! Managers at PAS are more focused on achieving objectives than tracking the time and place you work. (Only employees fully vaccinated against COVID-19 are allowed into the office or any company events.)

Our location in Eugene supports access to interesting and challenging work in a growing tech scene in the beautiful Pacific Northwest. Eugene’s commute times and our drinking water from the McKenzie River Watershed are some of the best in the nation, and homes are more affordable than you’d find in Portland, Seattle, or the Bay Area.

We are an equal opportunity employer. We value diversity and inclusion at our company. We encourage any motivated and interested candidates to apply, whatever your race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status may be. Please see our diversity and inclusion statement here.

Benefits We Provide

  • Flexible, family-friendly work schedule and hybrid remote/in-office work
  • Work-based on our mission to help people succeed in business
  • Competitive salary
  • Health / vision / dental / ortho
  • Flexible Spending Account
  • Health Reimbursement Account
  • Generous paid vacation and holidays
  • Paid parental leave, bereavement leave, jury-duty leave
  • Paid community volunteer time
  • 401(k) with a match
  • Relocation reimbursement
  • Discounted gym membership
  • Fun company events
  • A diverse and inclusive environment
  • Values-based company culture
  • Opportunities to serve on the "LiveWell" committee, Charitable Fund committee, and much more

About Our Marketing Team

We are a data- and performance-driven digital marketing team of specialists focused on growing top-of-funnel exposure, leads, conversions, and lifetime value to our SaaS (software-as-a-service) product and content properties.

To that aim, we leverage a number of best-in-breed inbound marketing, A/B testing, paid advertising, data analysis, and project management platforms. We develop and iterate our marketing initiatives using an agile process and a rolling planning cycle.

The Marketing Team Values

  • Collaboration – Working together as a united team makes us feel included, involved, and proud of our collective knowledge and expertise.
  • Communication and clear expectations – When we are transparent and trust each other, we feel confident that we know what everyone’s thinking and feeling, what our objectives are, and what they are not.
  • Character and camaraderie – Working with people we respect, admire, and enjoy being with makes our time together worthwhile.
  • Creativity and innovation – Our autonomy to be awesome gives us the freedom to explore and create new and better ways of doing things.
  • Coordination and well-managed process – Our carefully designed processes for proposing, planning, and implementing new projects protect the sense of order and organization we’ve developed over time.
  • Customer-focus – What matters to our customers will be central to everything we do. By gaining an in-depth understanding of customers, we can better serve their needs and help them succeed in business.
  • About this role

This is a full-time, permanent, exempt position reporting to the Acquisition Manager. The range of the starting salary for this position is $60,000-$75,000.

The Email Conversion Copywriter owns, builds, maintains, optimizes, and improves our email programs and campaigns with the goal of strengthening our lead pipeline and converting leads into high-value, engaged customers. This role has a hand in maintaining the future growth, health, and segmentation of our Hubspot CRM database in collaboration with the Sales Operations Manager.

This means ensuring that contact information, marketing elements, and email workflows are organized and functional. Because of this duty, the Email Conversion Copywriter role is heavily collaborative and requires partnering with various internal stakeholders to ensure their goals can be achieved using Hubspot’s marketing tools and data.

What Success Looks Like

  • Increased revenue generated from leads for a variety of content types and mediums (downloads, emails, etc.)
  • Migrate customers through their purchase funnels, and engage our customers to increase conversions
  • Increase reactivation of LivePlan customers
  • Continual development of middle-of-funnel creative and rich media assets based on search and conversion opportunities
  • An organized Hubspot CRM environment that works efficiently for the whole team. Aim to keep the database as lean as possible to ensure costs remain stable.

Essential Functions

Lead generation and conversion

  • Primary Hubspot marketing owner who understands the value of a lead (by source) and is familiar with scoring and qualifying leads
  • Understands how the prospect’s needs can be met as they move through our key funnels and supports these various needs with resources, ultimately focused on moving leads through the funnel to conversion and beyond
  • Owns the creation of lead-gen landing pages that speak to the customers' mindset
  • Owns the creation and management of lead forms that capture necessary, valuable information and ensure that information cleanly translates into Hubspot
  • Owns packaging resources and assets to support leads at various stages of their buyer's journey
  • Manage and measure lead capture monitoring success through submission rate, views, and pipeline activity
  • Ensure growth strategies and lead tactics are GDPR and CAN-SPAM compliant

Email Marketing

  • Own end-to-end production of email campaigns, including audience segmentation, mapping, workflow builds, A/B testing, QA, and reporting
  • Perform day-to-day marketing activities including, but not limited to, email campaign set-up, landing page coordination, email design and device rendering, scheduling, testing, deployment of emails, email database management activities
  • Tracking and reviewing all campaign metrics (open rates, deliverability, CTR, CVR, ECR etc.) on a daily, weekly, monthly and ad hoc basis to identify opportunities for optimization, and help build dashboards and presentations for marketing leadership
  • Ensure all communications are aligned with the business brand and messaging
  • Support the LivePlan services teams with sales emails post lead opt-in
  • Create and optimize rich media assets to increase engagement at the top of the funnel (blogs) and mid-funnel (download pages).
  • Liaison with visual designer and web development team

Database And Email Systems Management

  • Management of:
    • Hubspot database,
    • Contact keep/purge lists,
    • Contact properties
    • Campaigns and UTMs
    • Workflow health as website features update
  • Building marketing automation workflows
  • Creating and maintaining forms and landing pages

Analysis & Optimization

Crucial to the success of your role, you’ll create lead-conversion dashboards of various types to better understand which facets of your campaigns are best and worst-performing, and where additional work is needed.

Additionally, this role will need a deep understanding of current customer data and customer lifecycles, and use this data to identify core insights to drive effective audience segmentation, targeting, and effective communications.

What You Bring To The Job

  • Strong writer (both in conversation and conversion)
  • Strong love of funnels
  • Hubspot expertise
  • Confidence to support your ideas and strategies and adaptability to pivot when they aren’t working
  • Effective organization and prioritization skills to structure your workflow when working with multiple siloed projects across different teams and brands
  • Strong analytical skills to process bulk information and identify significant trends
  • Strong communication skills to translate data into actionable next steps for large projects

Required Education And Experience

  • 4-year Bachelor’s Degree or equivalent experience
  • 3+ years of experience creating and leveraging marketing content (including email)
  • 2+ years of managing long-term marketing campaigns and strategies
  • 1+ year experience managing marketing and lead database with an enterprise-level CRM, ideally Hubspot (having achieved various Hubspot certifications)
  • Experience writing and proofreading copy for large marketing campaigns
  • Diverse experience with WordPress or other mainstream webpage builders
  • Bonus: familiarity with HTML, branding best practices, and mobile-first design concepts

Apply Today!

We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Palo Alto Software

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