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Director of Brand and Content

Company Location:
San Francisco
Job Location:
Remote (US)
Posted on:
April 1, 2021
Might be expired

Job Description

Torch is looking for a talented and highly motivated Head of Brand and Content Strategy to join our fast-growing and fast-paced team. They are looking for a creative and collaborative leader to help them articulate the full value of the company's vision and message.

Torch is seeking a talented and highly motivated Head of Brand and Content Strategy to join our rapidly growing and fast-paced team. We are looking for a creative and collaborative leader to help us articulate the full value of our company’s vision and messaging.

This person will be responsible for defining the Torch brand expression and messaging. This leader will drive awareness with innovative owned, earned, and paid brand marketing, sales, and employee enablement. This role will work cross-functionally to develop the Torch vision, messaging, and voice across all internal and external audiences.

The ideal candidate will be a passionate, creative, and strategic leader with a proven track record of elevating B2B brands through tight messaging, narratives, and storytelling. The role will research, synthesize, and evangelize a clear and powerful brand strategy that generates customer engagement, increases relevance, empowers employees, and grows customer adoption, retention, and community advocacy. The right leader is deeply customer-focused and data-driven but is also an out-of-the-box thinker with experience building high-performing teams and driving alignment across the company.

Our Mission

Rooted in its founders’ 25+ years experience helping people grow, Torch’s mission is to create conscious leaders driving intention, inspiration, and innovation to solve the biggest challenges of our time. The problem of poor leadership is an enormous productivity drain on the US economy. 57% of employees have left at least one job to escape a bad manager, and the cost of replacing a departing employee can reach 213% of their annual salary. Further, frontline employees who stay and are promoted to management positions report that difficult conversations, coaching, and engaging their teams are top challenges.

Torch is uniquely positioned to achieve its mission. From our founders’ experience, we see what other companies in this space don’t--that building great leaders requires more than a typical LMS or a disintegrated coaching program can provide. People don’t change behavior in a vacuum, they change in the context of a trusted human relationship. Similarly, people may change via a coaching relationship, but if those outcomes aren’t tracked and aren’t mapping to the greater needs of the organization, companies can waste money on expensive coaching contracts. To achieve the greater mission, Torch merges technology and human beings for a richer learning experience.We facilitate a holistic product design lifecycle ensuring complete transparency, clarity, and alignment with our internal teams, partners, and customers resulting in decreased risk and increased efficiency, productivity, quality, value, and trust. This way of thinking carries into all aspects of the business including from sales and marketing to finance and operations.

Torch Values

Values drive behaviors, behaviors drive culture, culture drives success. Torch’s values support our mission to create leaders capable of solving the biggest challenges of our time. The values below are authentic and fundamental to Cameron and Keegan, and are also central to great leadership. We select staff, coaches, and mentors whose values align with ours, which is part of why our NPS regularly exceeds 90. The following values inform our culture, who we hire, and who we exit.

Be Radically Driven, Deeply Empathetic: We drive hard and we care even harder.

Be Accountable, For Yourself & For The Whole: t starts with you, delivering on your promises. So, do what you say you’ll do, on time and with integrity. We get the interconnectedness between how we commit and how that affects the sum of the parts.

Be Self-Aware Continuous Learners: We understand the power of improvement and knowledge, and in figuring out the depths of it all - of ourselves, our teams, our products.

Be Present Always: It’s not easy, but we strive to be present to and for each other, for our customers and to our lives.

Be Courageous & Lean Into The Madness: Innovation, inspiration and change takes courage – the courage to see your shit, the courage to step in full heartedly, the courage to build something great.

Essential Duties and Responsibilities

Oversee the planning and development of the company’s global vision, messaging, and strategy across channels and work across company to drive alignment

Build a clear view and understanding of the Torch target customer and positioning of the technology products and tailor all aspects of the marketing program to accurately reflect our product offerings and unique value in the marketplace

Serve as a passionate advocate for the message throughout the enterprise and partner with leaders to ensure underlying principles and value proposition are consistently met and align with customer needs

Partner with all enterprise stakeholders to build go-to-market strategies and content that resonate with prospects, partners and users at every point of their engagement with Torch through visuals, tone, voice, and experience

Own brand and messaging guidelines and collaborate with design and content teams to implement across all communication channelsLead and be accountable for the vision, strategy, and results of company positioning, harmonizing a clear message across all channels (online and off)

Craft an environment and process for messaging to come to life, ensuring campaigns and content are on-brand and optimized for experience

Monitor and cultivate press coverage, brand sentiment shifts, engagement, and overall sales impact

Conduct and analyze internal and external data/research to discover competitive advantages, perceptions, and capitalize on trends

Analyze and report on brand Key Performance Indicators to the leadership team

Qualifications: Education and/or Experience

Experience building and leading high performance in-house teams and agency network in a startup environment

Demonstrated ability to develop inspiring creative and messaging that achieves performance targets in the SaaS B2B segment

Strong business and financial acumen combined with demonstrated analytical skills

A creative eye and genuine curiosity for innovative opportunities to connect with our customers

Experience developing and evolving brand systems

Ability to collaborate well with others across the organization and drive alignment and thrive in a fast-paced and highly fluid environment

About Torch

Torch is a leadership development platform that combines the best executive coaches with software to help managers grow into great leaders. Backed by top tier investors, Torch is a fast growing, mission driven startup made up of psychologically oriented people who are passionate about helping leaders achieve their potential.

Torch's platform provides coaches, their clients, and our customers with actionable insights into client and organizational strengths and challenges, helps coaches and clients set goals and develop action plans for development, and tracks goal progress via feedback from colleagues.

We believe leadership matters. It’s not a vague, aspirational buzzword, but rather a well-defined set of competencies that has a deep impact on the effectiveness and health of organizations. Healthy organizations lead to happy team members. They export their well-being to their stakeholders and to society in general.
We’re building our team to move the world (and ourselves) toward greater leadership. If that sounds worthwhile to you, join us.

Torch is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees.

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