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Digital Content Writer

Full-Time
at
Company Location:
Chapel Hill
,
US
Job Location:
Remote
Level:
Senior
Pay:
$
0.00
(
)
Category:
Marketing
Posted on:
December 21, 2021
Might be expired
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Job Description

This exciting role is the key to our growth and success The Sr. Digital Content Writer will define and create the content strategy and deliver the content for all the areas supporting Keona Health, including blogs, search, email, product marketing, white papers, case studies, infographics, YouTube, and presentation materials.

Keona Health is changing the way patients are interacting with their doctors. Are you on hold when you call your doctor’s office? Is it easy to schedule online? Are you playing phone tag with their office? Are you getting the trusted health advice directly from your healthcare provider exactly when you need it?

Bring cutting edge customer service trends to healthcare. We are leading the development of healthcare’s only modern, AI-based CRM. Join our company during this period of growth!

For more information, see http://www.keonahealth.com

This position reports directly to the c-level founders and the PM Leadership.

This job is permanently 100% remote, with travel to customer sites.

Job Description

Be a Serial Value Creator. Help us launch new products!

This exciting role is the key to our growth and success The Sr. Digital Content Writer will define and create the content strategy and deliver the content for all the areas supporting Keona Health, including blogs, search, email, product marketing, white papers, case studies, infographics, YouTube, and presentation materials. You will be responsible for differentiating Keona brand story, driving increased awareness, engagement, and lead generation. Content will target end users, partners, investors, influencers, analysts, and the media.

The ideal candidate knows how to interpret technical and medical terms into plain English using our brand voice. They’ll take the content from first concepts to publication, and make sure it all meets Keona’s campaign objectives.

  • Develop and maintain a messaging framework that differentiates Keona Health.
  • Manage the end-to-end content for sales, services, and support projects.
  • Produce impactful content and assets for thought leadership, digital engagement, and inbound leads.
  • Research, write, edit, and publish content across digital channels including blogs, website, social media, YouTube.
  • Develop a content marketing strategy, messaging framework, and plan for content development and distribution.
  • Understand the buyer's journey and use that knowledge to create the most impactful top, middle, and bottom-of-the funnel assets for different products, personas, and verticals.
  • Help build a robust thought leadership program—working closely with subject matter experts to define their unique voices and topic areas—that builds Keona’s authority around artificial intelligence, and other industry-leading topics.
  • Know what best-in-class content looks like for both SaaS companies and category creators
  • Assist Sales with writing content for RFPs
  • Experience in short form, long-form, video scripts, infographic, email and micro-copy
  • Prior experience with artificial intelligence and healthcare is a plus
  • A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects

Qualifications

  • Punctuality as a full-time, remote employee is essential.
  • Fast writer (over 1,500 words/day), when the need arises
  • 5+ years of content writing or related writing experience
  • Bachelor’s degree in Journalism, English or Communications a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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