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CRM Content Writer

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Posted on:
April 14, 2022
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Job Description

Do you want to lead a team that can deploy to production every day? You will make a difference for hundreds of thousands of customers. CLARK has flat hierarchies and you'll have the freedom to help shape your team and make a big difference.

At CLARK we believe that people deserve peace of mind. With that vision in mind, we set out on our mission. CLARK makes it easy to get properly insured. We created an app that makes it easier, simpler, and faster for consumers to manage their insurances - all in one central place where changes can be implemented with just a few clicks. Our secret sauce is to combine a best-in-industry user experience with honest and independent advice from insurance experts.

Since our founding in 2015, we have served almost half a million satisfied customers. Without our CLARKees, we could not have achieved our mission. We are extremely proud of our over 300 employees from over 40 nations, working from our offices in Berlin, Frankfurt, Püttlingen and Vienna. Fresh off our successful €69m in Series ​C funding backed by Top-Tier investors (Tencent and White Star capital among others) we want you to join us to be part of our successful journey.

As Our CRM Writer (m/f/x), You Will

  • Coordinate design and copy development of email communications across the organization (sales, marketing, product). Create copies that our customers love
  • Develop a deep understanding of our different types of audiences we serve to develop a personalized approach through channel personas and industry verticals
  • Act as a single point of contact for all emails (and other messages) sent across the organization including product launches, promotional mailings, survey reports, and more
  • Generate content ideas and A/B test strategies for list growth, customer engagement, and increased funnel conversions (layout, format, frequency, copy, etc)
  • Manage global email deliverability, data hygiene, and opt-in marketing email database

What We Look For

  • You speak German on a native level and you are fluent in English. Most of our CRM content is in German, but we communicate in English within the company
  • Solid understanding of the German insurance product landscape
  • Ability to define quarterly goals with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
  • Confident and structured communicator to the wider business, who is able to showcase the value and impact of Marketing, within a data-driven and tech-focused culture
  • Good understanding of the value of segmentation and dynamic content
  • Demonstrated ability owning Email databases and list management
  • Analytical and data-driven
  • Well organized and takes pride in documentation
  • Structured and methodical in your approach to work
  • Why CLARK?

Do you want to lead a team that can deploy to production daily? You will make a difference to hundreds of thousands of customers. We have flat hierarchies and you will have the freedom to help shape your team and make a massive difference:

  • A multicultural environment with international colleagues from 43+ different backgrounds.
  • Competitive salary and company pension
  • 30 days of paid vacation
  • Extensive onboarding, mentoring and personal development opportunities
  • What counts at CLARK is peace of mind and flexibility: You have the choice of either working from one of our offices or working remotely (within Germany)
  • Support for relocation - and we don't mean only a work permit. The process of getting you here and the costs associated with it are all supported.
  • Culture of empowerment, trust and constructive feedback with regular feedback cycles
  • Want to inspire and share knowledge? We have you covered with our weekly Tech Brown Bag speech..

How To Apply

Please include a portfolio of some relevant work samples (in German), showcasing the impact your content made.
At CLARK we embrace diversity.

We are creating the ideal work environment for dedicated and talented people, no matter their ethnicity, identity, religion and age - we aim at giving everybody the same chances and opportunities.

Sounds exciting? You have no idea! We’re looking forward to reading your application.

Don’t forget to mention in your application:
“I found this great opportunity at Content Writing Jobs.”
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