What You Will be Responsible for

• Create articles, ebooks, whitepapers, infographic copy, video script, and interactive assets as part of the overall editorial calendar, and in line with the content strategy.
• Understand the buyer’s journey and use that knowledge to create the most impactful top, middle, and bottom-of-the funnel assets for different products, personas, and verticals.
• Know what best-in-class content looks like for both SaaS companies and category creators, and bring your ideas to help Sprinklr innovate and exceed the standard of excellence.
• Collaborate with the copywriting team to ensure that email, ad, and other short-form copy developed to support your content assets are as impactful as possible.
• Understand our SEO goals and strategy in order to produce optimized content.
• Know what markets you are developing content assets for, adapting them to meet any unique localized content needs and/or writing with translations requirements in mind.

Who You Are

• Lover of language who finds the best content mediums and storytelling approaches to engage and persuade your audience.
• Insatiably curious and eager to master new subject areas in order to produce genuine and credible content.
• Flexible and willing to pitch in on diverse writing projects
• Adaptable, thriving in a rapid-paced environment where many days bring unexpected challenges and opportunities.

Requirements

• Bachelor’s Degree or advanced degree in English or other related areas with an emphasis on writing.
• 6+ years in writing or content development positions, with at least several years at a B2B company; experience at a rapid-growth social, SaaS, and/or technology company greatly preferred.
• High-quality work portfolio across diverse content mediums including articles, podcasts, eBooks, whitepapers, etc.