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Content Writer

Company Location:
Job Location:
Remote (US)
Posted on
November 14, 2020

Job Description

Please note: This is a remote (work from home) position.

Gravy is the leading customer retention and failed payment recovery service for businesses with recurring payments. We believe in the human touch as a way to make better customer experiences happen. We’re on a mission to create an affordable, more efficient way for businesses to engage and manage failed payments AND bring the human element back to the cold world of automated, digital communication.

Role Description

  • This position is responsible for producing value-driven content that drives demand generation for Gravy Solutions
  • Understands the effect of various content mediums, how they fit the larger content strategy puzzle and fits the overall demand generation mission
  • Gets in the trenches and willing to be scrappy to get projects done
  • Up for expanding skill set and testing new content mediums in new channels as content marketing trends evolve (which they do, quickly)
  • Understands the challenge of content marketing and the need to produce short term results while seeing and addressing the long term needs
  • Work closely with PPC/SEM, SEO/CRO establishing intent keywords to develop content strategy

Key Metrics

This role will be evaluated based on:

  • Organic traffic growth
  • Marketing Qualified Opportunities (MQOs)
  • Sales Qualified Opportunities (SQOs)
  • New MRR from Content Marketing (New MRR)


  • Research, Outline and Create content that drives Organic traffic, and increases company thought leadership
  • Helps develop ‘rinse and repeat’ content creation method that can be scaled up with the addition of new personnel per channel
  • Collaborates on ideation of content projects with Content Manager and Senior Demand Gen Manager and other members of Demand and Content team
  • Leads production of content mediums potentially including but not limited to blogs, videos, audio, checklists/templates, ebooks, website/landing pages, etc.
  • Works to review content effectiveness and Update / Merge / Delete content as necessary
  • Stays on top of keyword data, customer feedback, Google Search Console, Google trends and is able to filter all this feedback back into the Content Strategy to adjust as needed
  • Monitors and analyzes content performance
  • Collaboration with Demand, Partnerships, and Sales Ops teams to plan and execute against quarterly goals
  • Helps develop reliable metrics analysis for content marketing
  • This will be a heavy writing role

Things You Will Not Hear This Person Say

  • We don’t have enough resources
  • That’s not my job
  • I thought those goals were a bit lofty
  • I didn’t hit my metrics because he/she... (fill in excuse)

We are seeking high-energy individuals who are motivated by challenges, thrive in a fast-paced environment, and have a desire to make a positive impact in businesses. Compensation will be competitive for the ideal candidate. The position is for an immediate start remotely or in metro Atlanta.

Desired Qualifications

  • 2+ years of Content Marketing experience including hands-on experience producing high-level content. This role gets their hands dirty.
  • Comfortable with producing MQL, SQO, and MRR from your efforts to meet revenue targets
  • HubSpot and SFDC experience preferred
  • SEO knowledge a plus


  • Gain exposure to areas of the business beyond your functional area as everyone on our team wears many different hats
  • Be a part of a talented team driven by a mission to help small businesses win
  • Enjoy competitive employee benefits including health, dental, vision, and life


  • Our Content Writer is a full-time, 40 hour a week, remote (work from home) employee. We expect full-time team members to be responsive to other Gravy employees within 2 hours between 8:30am-5pm EST.

Gravy is an Equal Opportunity Employer.

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