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Content Writer

Company Location:
Job Location:
Remote (Europe)
Posted on:
January 31, 2022
Might be expired
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Job Description

Binance is looking for an experienced Content Writer who can produce thought-provoking written content to educate, inspire and excite new and existing audiences in Europe. Your material will shape how the world views Binance!

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for an experienced Content Writer who can produce stimulating written content to educate, inspire and excite our existing and new audiences in Europe. Your material will shape how the world sees Binance!

A proficient Content Writer will be responsible for inbound marketing strategies and creation of content for avenues such as our homepage, blogs, social media, PR announcements as well as Binance Angels.

Content development, with the intent of attracting customers, will be a large part of this position. Content developed needs to be fresh, up to date, and engaging for the customer.

Having a strong interest in blockchain/DLT/Cryptocurrency space, new technologies and marketing is pivotal in this role. The expansion of the company’s digital footprint is your ultimate goal, along with building brand awareness and bringing our platform to users and fans in the European region.


  • Draft, create, improve and proofread content quickly, efficiently, and against deadlines, guidelines, and briefs
  • Create copy in different writing styles for various channels: blog, PR, website, video scripts, with the goal of educating, exciting, and inspiring our global audience and attracting new fans to our platform
  • Collaborate with product and business development, marketing specialists, designers, video editors, and other teams and creatives to quickly draft engaging content pieces that enhance the visibility of Binance and our products
  • Research topics, such as specific personas, industries and technologies, and use our resources to create copy that speaks authentically to our audiences
  • Incorporate SEO best practices into writing, including the integration of keywords, in-line links, formatting and more
  • Communicate with internal stakeholders to gather requirements and translate them into content needs
  • Regularly curate, write and proofread flash and breaking news articles, responding quickly to market-moving news, industry movements and company updates
  • Expand our reach by leveraging owned, earned and paid distribution channels, including email, push alerts, social media, communities, affiliates and Angels
  • Help with translations and proofread content
  • Stay informed on trends in digital technology


  • Native in English
  • Excellent writing and research skills, strong attention to detail
  • Bachelor's or higher degree, ideally, in English, Journalism, Media, Communications, Marketing or related fields
  • 3 years of content creation and/or editorial experience (in news, tech, finance)
  • Eager to work with new financial technologies (ie. cryptocurrency, blockchain and Fintech)
  • Possess the following qualities: inquisitive, proactive, responsive, and responsible
  • Strong ability to multitask and work quickly under tight daily deadlines
  • Fundamental understanding of web traffic metrics, analytics and content optimization
  • Strong teamwork and communication skills, ability to work remotely and sync regularly on progress and delivery
  • Portfolio of writing samples


  • Competitive salary
  • Flexible working conditions
  • Flat organisation
  • Great Locations with a highly talented and international colleagues
  • Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world.

The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

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