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Content Marketing Manager

Company Location:
San Francisco
Job Location:
Posted on:
April 28, 2020
Might be expired

Job Description

Retool is looking to hire our first content marketing manager to build an audience of technical and technically-inclined folks; you’ll get it done through top quality developer-focused writing, as well as working on our content strategy and figuring out the smartest ways to get Retool in front of people who need it. Writing engaging, technically literate content for developers is one of the hardest jobs in tech, but it’s also one of the most important.
Your primary responsibility as our content writer is going to be writing and the strategy of writing. We need serious help with a few things:
• Building a world class blog with genuinely useful tutorials, interesting interviews and profiles, and thought-provoking analyses
• Communicating the value of Retool to a technical and technically-inclined audience through our website copy and organization
• Building an exciting and valuable product experience through our documentation and helpful product copy
This is a short list, but there’s plenty more to work on, like case studies and whitepapers for our sales team. We’re not looking for someone to pull tickets off of a backlog: to make Retool’s content operation great, you’ll need to be someone who’s able to figure out where they can add the most value and how they should spend their time.
We haven’t invested a ton in content so far, but we’ve seen some positive early signals. We've had a few pieces do really well on HackerNews, like What's SAP, Salesforce for Engineers, and Building Apps on Google Sheets. We’ve got some really interesting stuff in the works content-wise, like an industry survey about how developers build internal tooling, but we’re at Day 1, and we need help.
When we think about the ideal content marketing manager for Retool, a few things come to mind:

  • You have experience marketing and writing to a discerning technical audience
  • You have worked with marketing, sales, and product teams to bring ideas to paper
  • You have thoughts about how to distribute content and get your great writing in front of who it’s made for
  • You are comfortable ideating and thinking yourself about where you should be spending your time and what content the company needs
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