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Content Marketing Manager

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Posted on:
April 27, 2022
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Job Description

Basis Technologies is looking for an extraordinary wordmaker, curious, creative marketer and solver, trend watcher, better yet, trendsetter, pragmatist, project manager and storyteller. This person will report to the Director of Content Marketing.

Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work.

Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.

About the Team

This team of highly motivated and innovative thinkers develops internal and external messaging for Basis’s brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Basis improves the lives of those working in the ad tech industry.

Ways You’ll Contribute

The ideal candidate is a prolific and talented content creator, familiar with B2B content creation and/or has in-house/agency experience—one that knows how to draw an audience and drive action, who can quickly adapt to the Basis voice and produce various projects and blogs regularly to expand our company’s digital footprint, awareness, subscribers, and leads. We’re looking for a curious, wordsmith extraordinaire—a creative seller and solutionist, a trend-watcher—better yet, a trendsetter, a pragmatist, a project manager, and a storyteller. This individual will report to the Director, Content Marketing.

We are in search of a bright mind who brings fresh ideas to the table, a critical thinker who can distill industry information, news and trends into compelling concepts, themes and copy that positions Basis as a thought leader in the ad tech industry space. This role requires a high level of creativity, attention to detail, and project management skills. You'll also contribute by:

  • Brainstorming and creating 2-3 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include, but are not limited to, marketing campaigns and paid digital advertising assets, long-form content such as e-books, whitepapers, infographics, guides, etc.; blog posts, emails, landing pages, video scripts, social media, event materials, and more).
  • Blogging on an ongoing basis in support of other projects to attract site visitors through search, social, and email subscribers.
  • Learning, innovating, and identifying new and more enticing ways to tell and share the Basis brand story.
  • Growing our subscriber base by providing regular, helpful content that’s in-tune with their needs.
  • Collaborating closely with individuals from throughout the organization—including designers, product marketing, sales, external influencers, and industry experts—to produce relevant content that meets the needs of key stakeholders and our audiences.
  • Learning, innovating, and identifying new and more enticing ways to tell and share the Basis brand story.
  • Leaning on your subject matter expertise to research and write on a wide range of topics within the digital advertising industry.
  • Embracing Basis’s brand voice to ensure content is consistent and on-brand (style, tone, etc.) and optimized for search and social across all channels (i.e., mobile, video, email, etc.).
  • Leveraging best practices in grammar, writing, and style.
  • Managing multiple, high-priority projects and making sure copy deliverables are met on a daily/weekly basis.
  • Sharing experiences, perspectives, and ideas with the rest of the team.

What You Bring to the Table

  • Minimum of 5+ years of B2B copywriting experience, in-house or agency.
  • Minimum of 5+ years of experience producing digital content specifically, as well as channel-specific knowledge (i.e., blog, mobile, social media, video).
  • Ability to confidently present/sell your concepts, work, and ideas.
  • Knowledge of WordPress to blog and produce smart CTAs according to visitor lifestyle stages—and an advanced understanding of SEO-driven content and the ability to create it.
  • Strong collaborator with ability to work across various departments and teams to create results.
  • Positive, open, and curious individual who thrives working in a high-performing team environment.
  • A dual-minded approach: You’re highly creative and an excellent writer, but can also be process-driven, think scale, and rely on data to make decisions.
  • Operates with low ego and shows a willingness to jump in and help where it is needed most.
  • Must have a portfolio of writing samples to show a range of work.

Bonus Points

  • Bachelor's degree in English, Journalism, Communications, or related equivalent experience.
  • An eye for design or graphic design skillset; familiarity with Adobe Creative Suite.
  • The ability to create, cut, and edit video content or experience using Camtasia or Adobe Premiere Pro.
  • Thorough knowledge of the advertising industry and digital media.
  • B2B marketing experience
  • Ghostwriting experience

Anything Else?

Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.

Life with Basis Technologies

We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more.

We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment.

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Basis Technologies

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