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Content Marketing Lead

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Posted on:
September 6, 2022
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Job Description

Working within the UK/FR marketing department, you will lead Fixter's content marketing strategy and lay the foundation for key marketing projects and processes.

Fixter is an innovative and fast-growing startup launched in 2017 to simplify the life of all car owners, by bringing a world-class digital experience to the car maintenance industry. At Fixter we believe looking after your car should be as simple as booking a taxi, or ordering a takeaway. Simple, streamlined, and stress-free. And completely on demand.

In an industry plagued by mistrust and a lack of transparency, our customers can book an MOT, a car service, or maintenance and we'll take care of the hassle: prices will be quoted up front, our driver will collect & deliver your car at your home or office, and our network of local independent garages will service your car.

Bringing together car industry specialists and digital experts, Fixter provides a complete end-to-end service with a world-class customer experience, designed to liberate car owners from the stress of booking a high street garage service.

Since our launch in Manchester in 2017, we have expanded to over 100 towns and cities across the UK and Europe, and are now trusted by thousands of car owners every month to take care of their cars!. We have recently joined forces with Renault Group to continue our UK expansion and launch our service in France.

Job Description

Working within the UK / FR marketing, you will lead Fixter’s content marketing strategy and set up the basis for key marketing projects and processes. As Content Marketing Lead, you will be in charge of developing our content marketing guidelines, setting up communication best practices and running some of our core marketing projects. You will be a go-to person for a series of initiatives and will collaborate closely with the wider Fixter team (Product, Tech, Ops etc.). You’ll take a front-row seat to learn how a company scales, solves problems and grows quickly.

Your Responsibilities Will Include

  • Lead our content production & copywriting initiatives for Fixter, including our blog, landing pages and social media posts
  • Design content guidelines (style & tone) to improve clarity & quality and ensure all content pieces abide by
  • Be SEO-driven and build content reflecting current search trends and leveraging keywords to increase the impact of your contact (organic traffic, SEO authority)
  • Create email campaigns and automation, testing messages, titles and design within our CRM tool (ActiveCampaign)
  • Transcribe customers’ stories into content pieces and testimonials and be sure to share them internally & externally
  • Plan and supervise an editorial calendar, identify key topics to announce & key content pieces to produce throughout the year, in coordination with the wider Ops & Marketing teams as well as with external agencies (PR agencies)
  • Report on KPIs demonstrating the impact and efficiency of your projects and communicate internally on progress & achievements


We understand that everyone has different experiences and skill sets and just because you might not fulfil all our requirements it doesn’t mean we won’t talk to you.

*The important things are: *

  • You have 2+ years of experience working in content, email marketing or SEO
  • You are a good writer, able to produce engaging, clear text for websites, ads, blogs and social media
  • You pay attention to details and you can deliver error-free marketing materials (content pieces, project presentations etc.)
  • You take accountability and ownership regarding results. And when obstacles inevitably get in the way, you know how to hustle
  • You are a self-starting learner, confident in teaching yourself to do things you have never done before

Additional Information

What we offer
An unparalleled opportunity to become an expert in start-up scaling. Genuine influence and control to shape the company’s strategy and direction. Be an early team member of what we believe will be one of the most famous startups of the next 10 years.

Be part of a passionate, friendly and transparent culture: you will be part of discussions on tech, product, marketing, operations and global expansion.

Competitive compensation package plus Pension and Private Medical Insurance and training budget.

Flexible hybrid working and social events.

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