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Content Marketing, Contributed Manager

Full-Time
at
Remote (US)
Posted on
September 11, 2020

Job Description

Workato is the operating system for today’s fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world’s top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for an exceptional Content Marketing - Contributed Manager to join the Content team. In this role, you will be responsible for developing and creating thought leadership content with our executive team for publication in places like Forbes, CIO.com, and LinkedIn.

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020” and the “Hottest 13 Productivity Software Startups to watch in 2020” by Business Insider.

Responsibilities

  • Help make Workato the leading voice in the industry
  • Develop, write, and edit thought leadership articles for publication in 3rd party outlets (Forbes, CIO.com, LinkedIn Pulse, Medium)
  • Work closely with the PR team on content placement and award applications
  • Interview and work with our executive team to bring their ideas to life in a compelling way and manage the distribution of those articles
  • Work with our technology partners and others to pitch blog swaps
  • Develop and create content (customer case studies, emails, ebooks, videos) to drive clear results across a variety of channels
  • Participate in other Content Marketing efforts, such as cross-editing, ghostwriting, and art direction

What your day could consist of

  • Working across marketing disciplines, sales, design, and product
  • Interviewing our CEO and writing a compelling article for an IT/business audience, working with him on his edits, and making sure it gets distributed
  • A phone call with the PR team to determine new contributed content targets
  • Creating Landing Pages with our designers
  • Reach out to a partner and orchestrate a content swap
  • Repurposing content across media types, including webinars, videos, blog posts, and downloadable resources
  • Developing a deep understanding of the Workato product and target audience
  • Making awesome, experience-based content that people love

Requirements

Qualifications and Experience

  • 3+ years in a content marketing or journalism role
  • Demonstrated record of successfully shipping high-quality projects with independence and confidence
  • Strong writer, with experience across a range of content styles (SEO, infographic, web copy, email, blog post, customer story, data-driven analysis, etc.)

  • You have probably written for an enterprise audience, worked as a journalist, or started a business as a side project

Skills

  • Exceptional communication, prioritization, and time management skills
  • Strategic, metrics-driven mindset and a passion for the art and science of content marketing

Why Workato?

At Workato, all full-time permanent employees will have the following Benefits.

  • Travel Opportunities to our Global HQ - Mountain View, California and/or other locations for trainings and meetings
  • Long-term prospects for a professional career
  • Flexible Work culture
  • Workato Stock Options
  • Pantry stocked with healthy snacks and drinks
  • Catered lunches provided
  • Referral Bonus (customer / employee)
  • Company-sponsored team building events
  • Wellness program that includes company paid massage therapy
  • Health benefits: Medical, dental, vision for you and family
  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits
  • Company-paid life insurance
  • $300 towards health benefits of choice such as smartwatch, fitness tracker, gym membership
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