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Content Manager, Copywriter

Company Location:
Severna Park
Job Location:
Remote (US)
Posted on:
July 16, 2021
Might be expired
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Job Description

CallTrackingMetrics is looking for a passionate and creative Content Manager / Copywriter to help define and share brand history.

We are looking for a creative and passionate Content Manager/Copywriter to help define and share our brands’ story. You’ll join a growing team of strategists, designers, writers, and advertisers to lead our content marketing efforts and create informative, engaging content about our product and services to attract and retain customers.

  • Research industry-related topics and identify gaps in our content
  • Write original copy for ads and social networks
  • Prepare and publish articles that describe our company and products
  • Edit and fact-check pieces of content generated by colleagues
  • Use SEO practices to optimize content and increase visibility
  • Work with the creative team to enrich text with data visualizations and custom graphics
  • Shape language and tone used in emails, landing pages, sales collateral, and presentation decks
  • Interview customers, industry experts and internal teams for case studies
  • Monitor and report on key metrics related to our content, like web traffic and conversion rates
  • Ensure all content is up-to-date and maintain quarterly content calendar
  • Manage internal content request process
  • Play a lead role in video and audio production
  • Join internal meetings and planning sessions for ongoing projects
  • Other duties as assigned

What Skills Will Help You To Be Effective On Our Team?

  • B.A. or higher in Journalism, Communications, Marketing or related field
  • 5+ years of copywriting experience, preferably in an agency setting or product copywriting role
  • An impressive portfolio that shows diversity of writing skillsets
  • Excellent writing and editing skills, with a keen eye for detail
  • Hands-on experience with Content Management Systems (e.g. WordPress), and Marketing Automation platforms (e.g. HubSpot)
  • An ability to write creative copy both for long-form pieces of content (e.g. ebooks, landing pages) and smaller projects (e.g. social media posts and digital ads)
  • Solid time-management skills
  • Basic keyword search knowledge
  • Drive to learn and incorporate new and emerging techniques, trends and philosophies in design, technology, interaction and social media
  • Advanced knowledge of brand development, marketing/advertising, and the creative process
  • Experience in B2B marketing, preferred
  • A high-level of accommodation and flexibility to work in a fast-paced environment of constant change
  • Not afraid of deadlines and able to perform well under pressure
  • The ability to work independently, but also be a strong team player across the organization
  • Strong communication skills and the ability to communicate with anyone effectively

What Do You Get In Return?

  • You get to work with an awesome team of people
  • A salary that is guaranteed to be at least market value and reviewed annually to make sure it stays that way
  • We love to give out annual merit increases to team members who are meeting our expectations
  • When we win, you win – we pay quarterly bonuses up to 15% of that quarter’s salary when we reach our revenue goals
  • Flexible work schedule and flexible work locations with the ability to work full-time remote
  • Generous PTO policy that allows employees to accrue up to 30 days per year, depending upon tenure; VTO (voluntary time off) allows employees to take paid time off to volunteer at their favorite charities or support their causes
  • 401k Plan with per-pay employer matching that you are immediately vested in
  • Free medical, dental, and prescription coverage for employees and generous coverage for your family
  • Up to 4 weeks of paid parental leave
  • Free basic life insurance equal to your annual salary
  • Free short term disability coverage
  • Free access to a wide range of health and well-being information and services such as telephonic counseling, legal advice, and Will preparation
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