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Content Manager

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Posted on:
September 24, 2021
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Job Description

Are you looking to be part of the most influential company in the blockchain industry and contribute to the cryptocurrency revolution that is changing the world? Then apply to this job.

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a Senior Content Manager to join our Marketing team. We are looking for candidates who are passionate about delivering quality content to Binance users (existing and prospective). The ideal candidate: is self-motivated, versatile, and a strong communicator and collaborator; has a strong pulse on the cryptocurrency and blockchain industry; and can edit clear, concise copy on tight deadlines. With our global reach, your work will shape how the world sees Binance.

This is a full-time remote position.


  • Manage editorial calendar and strategy across all Binance-owned content channels
  • Manage the content department’s budget and resource allocation to scale content output
  • Manage and grow team of freelance writers and contributors, create effective briefs
  • Edit, polish, proofread and publish a wide range of content including contributor content
  • Produce quality content that educates and inspires our user community, attracts new audiences and improves lead generation and conversion rates
  • Maintain brand, quality and tone of voice standards across all published content
  • Collaborate closely with cross-functional teams, including SEO, social media, product, operations, legal and compliance
  • Create and implement content guidelines/playbooks to ensure consistent tone of voice and content output across global and local channels
  • Analyze content performance, traffic, conversion and user journey mapping to inform content strategy
  • Leverage inbound and content marketing tools/strategies to meet business targets


  • 5+ years of editorial and content management experience
  • Understand at least the basics of cryptocurrencies and blockchain
  • Solid understanding of economics, finance, trading, or banking is a plus
  • Research- and data-driven, with a strong pulse on cryptocurrency and financial markets
  • Has a strong sense of ownership and responsibility; strategic, logical thinking, and able to make well-reasoned decisions
  • Native or fluent English proficiency
  • Clear, concise, and unambiguous writing style, and ability to produce content in a timely manner
  • Strong internal communications, project management and organizational skills
  • Comfortable working in a global environmentExperience with SEO, content marketing, digital marketing, email marketing and integrated marketing is a plus
  • Bachelor's degree or above in English, journalism, marketing or related fields is a plus


  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire
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