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Beauty Copywriter

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Posted on:
January 22, 2021
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Job Description

RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience.

RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience. The Beauty Copywriter must be passionate and knowledgeable about skin care, medical aesthetics and RealSelf’s mission to help millions of people make smart, confident decisions about cosmetic treatments, procedures, and products.

The ideal candidate is a creative, resourceful, and adaptable person who can conceive and execute compelling copy across a wide range of platforms including site UX, e-commerce, marketing programs, events, emails, ads and other channels. You will develop copywriting strategies and processes, further hone our brand voice and bring it to life for millions of consumers, on and off our website.

In this role, you will

  • Collaborate with marketing, ecommerce, creative and product teams to develop and optimize copy for brand campaigns, ecommerce experiences, marketing programs, new site features, events and emails
  • Strategize campaign concepts through emotionally driven language that unites consumers around the RealSelf mission and vision and grows brand engagement
  • Adhere to and consciously evolve the RealSelf voice and style
  • Have a strong point of view and the ability to experiment with and test new formats and storytelling techniques
  • Self-manage day to day projects across channels
  • Pitch, develop, and deliver fresh ideas that engage and build consumer audiences
  • Collaborate on tests that yield actionable insights for optimizing messaging, layouts, distribution channels, and our overarching copy strategy
  • Demonstrate data-driven content decisions
  • Show a deep understanding of how skillfully executed copy helps us achieve our high-level business goals

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Our environment is fun and collaborative, but it’s also fast-paced, so we need someone who’s comfortable driving and executing on copy development from end to end. If you thrive on hitting ambitious goals and being a key player on a whip-smart team, we want to talk to you.

You might be the right fit if you have

  • 5+ years of related beauty-industry experience in online journalism, copywriting, e-commerce writing or content marketing
  • Exceptional communication, writing and editing abilities
  • A proven track record of successfully building brand voice and tone through copy and language
  • Deep experience with A/B content and message testing, analysis and optimization
  • Ability to multi-task and navigate through ambiguity and real-time pivots to arrive at accurate, concise and consistent copy solutions
  • Outstanding organization, time management and problem-solving skills, with the ability to meet short and long-term deadlines and work in a rapidly changing landscape
  • Strong cross-team communication and collaboration skills
  • A personal interest in and enthusiasm for beauty and aesthetics
  • E-commerce experience a plus

Please submit your application with a link to your portfolio or three recent writing samples that demonstrate your aptitude for a variety of consumer-facing communications (blogs, email, social media posts, brand copywriting, or e-commerce copywriting). A writing test may be required.


Travel is not anticipated for this role.

Work Environment

RealSelf is a values and performance-driven team that shares a common purpose of achieving our mission of creating a world where every investment in modern beauty is Worth It. We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams.

About RealSelf

RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

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